Normativo

Normativo is an HR management platform developed by Normatech, a Czech technology company. It is built for businesses of every size — from small teams to large enterprises — replacing scattered HR tools with one self-configured, intuitive system covering the full employee lifecycle: onboarding and offboarding, vacation management, document storage, task tracking, attendance and org chart visualisation.

The audience is HR managers, team leads and company administrators who need to streamline internal operations without complex setups or expensive enterprise software. That shaped every decision: the product had to feel powerful to an HR lead and obvious to an employee requesting a day off.

We built the brand from zero. The logo turns the "vo" of Normativo into a continuous looping mark — a quiet nod to the infinite employee lifecycle — supported by a green-to-blue brand pairing, a full sky-blue and slate scale, and a 60/30/10 colour ratio so interfaces stay calm under dense data. Typography pairs Mulish for display, Inter for body text and Manrope for tabular numerals, so dashboards full of dates and counts stay readable.

On top of the identity we designed a social media system for LinkedIn, Instagram and Facebook: campaign templates, carousels, myth-busting and feature-of-the-week formats that keep the brand consistent post after post.

The largest part of the project was end-to-end UI/UX for the web platform, covering every core module — dashboard, people, org chart, calendar, vacation approval, tasks, documents, attendance and whistleblowing — together with a component library of buttons, inputs, status pills and semantic colours so the product can keep growing without losing coherence.

The result is a single, unified system: one brand, one interface language, and one design foundation that carries Normativo from a social post all the way to the dashboard an HR manager opens every morning.