Cherry Swims
Brand identity and logo design for Cherry, a swimwear brand founded in Tbilisi, Georgia. A bold, playful cherry-red identity — a stylized cherry mark, an elegant serif logotype, a wine-and-stone palette and marble textures — carried across hang tags, tote bags, cups and a summer billboard campaign.
Cherry is a swimwear brand founded in Tbilisi, Georgia — a city with a fast-rising, fashion-forward culture. The brand is about confidence, sophistication and modernity, and the identity had to feel exactly that: simple, striking and unmistakably summer.
The logo pairs a stylized cherry graphic with a clean, modern logotype built on the elegant serif Abril Fatface with custom modifications, while Poppins carries headlines and supporting copy. The result is minimal, easy to read and instantly recognisable on anything from a swimsuit tag to a billboard.
The colour system is built on a bold cherry-red family: wine (#751B15) and stone (#E0DCD5) as primary colours, with black cherry (#3B0906) and canvas (#CEC5B4) as secondary tones. Marble textures in red and ice-blue give campaigns and print materials a premium, tactile feel.
We applied the identity across the full brand experience: hang tags, tote bags, branded cups and a summer outdoor campaign — "Everything you need this summer" — proving the system works from small print details to large-format advertising.
