BEBO Bakery

BEBO is a new traditional Georgian bakery opening in Prague. The goal was to create a warm, friendly, and culturally rooted brand identity centered around the idea of "Bebo" — the Georgian word for grandmother.

The identity had to feel familiar and welcoming, connected to Georgian tradition, visually strong and memorable, and suitable for signage, packaging, and digital use.

This case study shows the development of the final logo and the basic visual language created for the brand.